Smart Areas


Collaboration / Community approach / Energy saving / Shopping street


Energy efficiency / CO2 reduction / Behavioral change / Blue print


Utrechtsestraat, Amsterdam

Climate Street

Together with entrepreneurs a unique Amsterdam street, the Utrechtsestraat, is transformed into a sustainable shopping street where innovative technologies are tested.

In order for Amsterdam to be part of the international top of sustainable cities in 2040, the municipality of Amsterdam has launched several initiatives. One of these initiatives is the Utrechtsestraat Climate street. In the Climate street we will determine which technologies, cooperative agreements and approaches are the most successful to make the city's (shopping) streets more sustainable on a large scale. With the aim of realizing CO2 reduction and environmental saving in the street. Carrying out and implementing sustainable solutions are central in this approach. The focus of sustainable solutions lies in three main areas: entrepreneurs, the public space and the logistics.
The Utrechtsestraat is a leading Amsterdam street located in the city centre. This narrow and busy street is filled with nice shops, cafés and restaurants. The Club van 30 was asked by the municipality of Amsterdam, Amsterdam Smart City and the Union of Entrepreneurs of the Utrechtsestraat to manage the project Climate street and to develop and realize a blueprint for sustainable shopping streets. 
The Climate street was thus born in order to generate sustainability in a small area, with the aim of enrolling this further in the rest of the Netherlands. The Utrechtsestraat Climate street will therefore become the first living sustainable showroom in the world!

Starting phase project
A group of 40 enthusiastic entrepreneurs have been selected as the frontrunners group. They all actively want to participate in making the Utrechtsestraat area more sustainable. The frontrunner group is closely involved in the project and act as test team and soundboard of the various sustainable initiatives. 

Also, a base measurement has been carried out, mapping out the current situation in the street concerning CO2 and NO2. This base measurement serves as a starting point for the introduction of the various solutions.

Sustainable initiatives in the Climatestreet

1. Entrepreneurs:
- Carrying out of energy scans, mapping out the saving potential of the entrepreneur in the areas of lighting, heating and cooling inside the shop/restaurant
- Implementation of Smart meters that measure energy consumption and can be connected to energy-saving appliances
- Energy display providing feedback on energy consumption and giving personal energy-saving tips based on the information provided by the smart meter
- Smart Plugs that automatically dim or shut down un-used appliances and lights

2. Public space:
- Integrated sustainable street lighting using energy saving lamps that can be dimmed during quiet times at night
- Tram stops that are provided with energy saving lighting with minimal environmental impact from production to recycling. The lights installed at tram stops are solar powered
- Solar-powered BigBelly waste bins with built-in garbage compacters, allowing the bins to be emptied five times less frequently
- Reverse Osmosis water column on a central location that limits the miles that cleaning vehicles have to drive to refill

3. Logistics:
- Waste is collected using electric vehicles from a single provider, minimizing CO2 emissions
- Optimization of logistical processes through clustering

TagsEntrepreneursBlue print

“"When we started as a small company it really helped us to work together with the 'big boys'. Now that we are "grown-up" ourselves, expanding our activities abroad, we still profit from the international exposure that we got and the network this gave us”
Joris Jonker
“You really end up being much more aware of your energy use. It makes me think twice before before switching on an appliance. In the past, I used to switch on the air-conditioning for the evening already in the afternoon. I don’t do that anymore!”
Jan Louman
Entrepreneur Utrechtsestraat, Café de Biecht
“Van Soest Chocolatier is now completely switched to LED lighting. A number of 60 LED lights have been installed, resulting in 80% less CO2 emissions!”
Franny Blauwendraat-Van Soest
Entrepreneur Utrechtsestraat, Van Soest Chocolatier